Madrid · Paris · London · Milan
InstitutionsEuropean buyers
[Formalities]

All
in order

To sell in the European Union, your brand needs a structure, a VAT number, customs in order and compliant products. We coordinate it all, with lawyers and experts named in your contract.

Audit my compliance Let's talk about your brand
StructureCompany or importer
TaxVAT and EORI
ProductEU standards by category
TimelineAbout 6 months
+ ULTRA · 01 · Company and taxFormalities

A company
that can
invoice

[01]Legal structure

Subsidiary, branch or importer: we choose the model according to your volume and your sales channels.

[02]EORI number

Mandatory for importing into the European Union. We apply for it on your behalf.

[03]VAT

VAT registration in the country of import. For online sales to consumers, the OSS or IOSS one-stop shop.

[04]Accounting

Accountant and periodic returns, with our partners.

[05]Contracts

General terms of sale, contracts with distributors, agents and stores.

[06]Personal data

Website, CRM and newsletter compliant with the GDPR.

+ ULTRA · 02 · CustomsImport

From your
factory to the
distributor

ClassificationTariff code for each productDetermines the customs duties and the applicable controls.
OriginProof of originRequired to benefit from the preferences of the EU-Mercosur and EU-Mexico agreements.
ImportCustoms declarationWith a partner customs broker, at the port or airport of arrival.
LogisticsEU warehouseReceipt, stock, order preparation and replenishment.
+ ULTRA · 03 · Product complianceEuropean standards

A product
that can
be sold

Each category has its own rules. Here are the main ones for the brands we support.

CategoryWhat the EU requiresWhat we do
Fashion and textilesComposition label under Regulation (EU) 1007/2011, in the language of each country of sale. Substances restricted by REACH, such as certain azo dyes.Label review and, where needed, laboratory testing.
Beauty and cosmeticsResponsible Person established in the EU, product information file, safety report and CPNP portal notification before sale (Regulation (EC) 1223/2009). Ingredients in INCI nomenclature.We coordinate the Responsible Person, the file and the notification with a specialist partner.
Accessories and leather goodsProduct safety (Regulation (EU) 2023/988): an economic operator established in the EU, identified on the product. Skins from protected species: CITES permits.Verification of materials, traceability and permits.
JewelleryNickel, lead and cadmium limits set by REACH.Material testing with accredited laboratories.
Other sectorsProduct safety (Regulation (EU) 2023/988) and, depending on the product, specific rules: CE marking, food contact materials (Regulation (EC) 1935/2004), food information to consumers (Regulation (EU) 1169/2011).We identify the regulations that apply to your product and coordinate its compliance with specialist partners.
+ ULTRA · 04 · Trademark and packagingProtect and label

Your brand,
protected

[01]EU trade mark

Registration with the EUIPO, valid in all 27 Member States. Before any public presentation.

[02]Safety

Since 13 December 2024, every product sold to consumers in the EU needs an economic operator established in the EU.

[03]Packaging

Regulation (EU) 2025/40 on packaging applies from 12 August 2026. We adapt your packaging and its labelling.

[04]Recycling

Extended producer responsibility registrations in some countries, for example for packaging and textiles in France.

+ ULTRA · 05 · MethodFour steps

One
point of contact

Step 01AuditDuring the Assess stage: the list of what is missing, product by product.
Step 02PlanTimeline and budget in writing, before signing.
Step 03ExecutionLawyers, accountant, customs broker and laboratory, named in your contract.
Step 04Follow-upRenewals, returns and regulatory changes.
+ ULTRA · 06 · Questions

Frequently
asked

Do I need a company in the EU?

Not always. To present your brand to buyers, no. To sell, you need an importer or your own structure. We recommend the simplest model for your volume.

How long does it take?

About 6 months for a complete structure, in the Settle stage. Some product formalities, such as those for cosmetics, are prepared in parallel.

Who signs the legal documents?

Lawyers and licensed professionals, named in your contract. We coordinate and keep you informed in your language.

Does my product need to change?

Sometimes: a label, a formulation, a pack. The assessment tells you exactly what to adapt, before producing for Europe.

General information as at September 2026. This does not constitute legal advice: the exact obligations depend on your product and are confirmed by our lawyers.

+ ULTRA · Contact · Let's talk30 minutes

Let's talk
about entering
Europe

30 minutes to present a concrete case on your challenge. In Spanish, Portuguese, French or English.

Let's talk about your brand Check my eligibility
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